BING uses Pure Cane Sugar as a sweetener.  

Why is this a good thing?  Because Pure Cane
Sugar has not been refined like other sugars.  The
refining process usually uses a chemical which
strips the sugar of any of its natural elements of
nutrition.  Refined sugar essentially loses its
nutritional benefits and leaves a product which
only contributes calories and carbs but no positive
benefits to the body.

Pure Cane Sugar provides sugar in its natural, and
more healthy form.  It is more expensive - that is
why many beverage makes choose HFCS...for cost
reasons.

See the following links for more information on the
web regarding Pure Cane Sugar:
BING = All Natural Flavors
BING = Only 40 calories a can
BING = Only 10g carbs per can
BING = Delicious!
BING = Smart Way to Energize
BING = Real BING cherries
Sugar Cane as a Medicine

Cane Sugar in Health Food Stores
Cane Sugar